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PORSCHE MACAN ELECTRIC

Project Type

Communications + Experiential Design

Role

Creative Direction + Art Direction + Graphic Design

In collaboration with Porsche Mobil Academy for the new Macan Electric event, I designed engaging booth graphics, the Porsche Pass and AI photo booth UI, and QR Code targets, while contributing to the overall experience strategy and user journey to elevate their innovative learning platform. This project exemplifies my commitment to creating cohesive, user-centered branding solutions that enhance audience interaction and brand presence.

© Ashlee Murphy 2026
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