Creative Leader | Art Director | Visual Storyteller
I have 10+ years of experience shaping brand experiences for companies like Porsche, Audi, Volkswagen, and GM.
My work lives at the intersection of strategy and execution—leading teams, building systems, and crafting stories that turn complex ideas into something people actually engage with.
I’m especially interested in how AI is reshaping creative workflows—not as a shortcut, but as a tool to think better, move faster, and raise the bar.
EXPERIENCE
24G
CREATIVE LEAD | May 2023 – Present
Leads creative direction and execution for high-visibility campaigns supporting Tier-1 automotive clients including Porsche, Audi, and Volkswagen.
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Directed the Porsche Macan Electric immersive training experience, combining digital and physical interaction to achieve 100% participant enrollment and engagement
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Integrated AI into early-stage concepting and moodboarding, reducing production cycles and increasing clarity of creative direction
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Built scalable image-generation systems for non-design teams, reducing internal design workload and enabling focus on high-value creative work
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Leads and mentors a multidisciplinary creative team, ensuring consistent quality, efficient execution, and alignment across deliverables
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Oversees creative output across digital, print, and experiential channels, balancing strategic intent with executional excellence
GRAPHIC DESIGNER | Jan 2022 – May 2023
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Delivered high-impact creative across digital, print, UX/UI, and experiential for brands including GM, Porsche, Audi, and Volkswagen
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Bridged gaps between strategy and execution by developing cross-functional design solutions across marketing and product experiences
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Stepped into a leadership gap during team transition, demonstrating ownership and strategic thinking that led to promotion into Creative Lead role
LEO BURNETT
MARKETING COMMUNICATIONS SPECIALIST | Jan 2021 – Jan 2022
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Led visual communication strategy for General Motors Customer Care & Aftersales (GM CCA), reaching national internal leadership and dealership networks
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Developed and executed direct feedback loops with technicians to inform messaging and improve engagement for the “Bring Us Your Talent” recruitment campaign
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Partnered with executive stakeholders to translate complex business priorities into clear, actionable, and brand-aligned communication assets
STOCKX
QUALITY CONTROL LEAD | Jan 2019 – May 2020
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Built and launched the company’s first internal compliance audit program and visual procedural framework, standardizing global operations
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Reduced onboarding time across authentication centers by developing clear, scalable SOP systems
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Improved product handling and packaging processes, reducing error rates and increasing customer satisfaction
FCA
DESIGN & COMMUNICATION LEAD | Sept 2017 – Jan 2019
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Defined and implemented the internal visual identity for a plant of 8,000+ employees, improving communication clarity and cultural alignment
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Authored a business case for an in-house print production studio, projecting six-figure annual savings and improved turnaround times
TECHNICAL SUPPORT — POWERTRAIN ENGINEERING | Dec 2015 – Sept 2017
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Designed executive-level presentations translating complex engineering data into clear, strategic narratives for VP leadership
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Managed departmental budgets and purchase orders, ensuring efficient allocation of resources